mental health Content writing That sells
What we do
Hi, I’m Josh, a creative content writer and founder of The Empathy Hub, providing specialist content for companies in the field of mental health treatment.
As I was earning postgraduate degrees in psychology and creative writing, I embarked on a personal therapy journey that changed my life, leading to a passion for mental health. I created The Empathy Hub, using my expertise to advance exciting companies in the field of mental health treatment – like yours! – by writing exceptional content that boosts your performance.
We craft the perfect content marketing strategy for your business. Every piece of content, whether blog post, thought leadership feature, resource, ebook, or newsletter, is rooted in empathy. By using the latest Search Engine Optimisation (SEO) strategies, we ensure your content comes up in searches and search feeds.
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Our Services
Boost sales and position your company as a thought leader with content marketing
Blog Articles
Blog articles rooted in storytelling and impeccable research. Optimised for search engines using data-led methods that do not diminish the empathy at their core or eschew the human touch. Easy to read, constructive, and eminently shareable.
Thought Leadership Articles
Long-form features founded in extensive research and insights from your own industry experience, positioning your business as the industry leader in the mental health field and, particularly, in the areas in which your products and services are based.
Ebooks
Ebooks have become one of the foremost ways people learn about subjects such as mental health. These books can serve as short primers with practical advice, or longer guides to topics relevant to your niche. They are hugely valuable to readers and work as an incredible lead tool.
Newsletters
Newsletters provide value to website visitors and existing customers, helping you build loyalty while building a mailing list that can be used for direct marketing purposes.
Resources
Original information database, with entries that provide your customers with knowledge and guidance, ensuring they get consistent benefit from your business and keeping it top of mind.
Our Artificial Intelligence (AI) Policy
The AI revolution is here, but we’re keeping it human
AI is rightly viewed with skepticism in the mental health industry. Nothing compares to the human touch. However, The Empathy Hubs opts to use it responsibly, as it offers endless opportunities for growth. We follow a fundamental rule: always keep empathy at the heart of everything we do.
We use AI to:
Identify trends, keywords, and latest SEO best practices
AI cannot write content that is truly empathetic. However, it is great for interpreting statistics. We use AI to keep apace with trends, choosing topics for content that aligns with your message while taking advantage of proven SEO strategies.
Structure content with strategies that retain readers
Actual content written by AI is bland and ineffective, especially in the mental health space. What AI excels at is generating structured outlines that ensure all content is effective at retaining readers’ attention until the very end.
Do extensive research while meeting deadlines
Traditionally, writers have had to balance research with pressing deadlines. We use AI to dig into vast academic sources as well as anecdotal evidence from across the web, providing us with sources for simple and effective fact-checking.
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Get to know the person behind The Empathy Hub
Mental health treatment requires human connection for success. Let’s meet to get to know each other and craft the perfect content marketing strategy for you. Get in touch to set up a consultation via email, voice or video call.
What folks are saying about the empathy hub
Not just metrics
I’ve truly enjoyed working with Josh! Not only has he increased traffic across all metrics, he’s done so by providing insightful, often moving content .
Marketing manager at teen-focused teletherapy platform
Empathy sells!
The Empathy Hub’s unique approach has impressed staff and customers alike. Our sales are up… and we come away looking so good!
Founder of startup using VR software to treat PTSD
A new dimension…
We make sales and thought that’s all we’re supposed to be doing. Josh showed us how to build relationships with our unique customers.
Digital marketing manager at mindfulness software startup
FAQs
What is content marketing?
Content marketing, also known as inbound marketing, is a digital marketing strategy that uses content to bring visitors to the site organically, through searches or shares on social media.
What’s a thought leadership article?
Thought leadership articles are long-form features that take a deep dive into cutting edge ideas in the field of mental health treatment. They draw on data and analyses exclusive to your company to provide valuable additions to industry discussions, reaffirming your position as a thought leader.
Do I need to be involved with thought leadership articles?
Since thought leadership must by definition be based on you and your company’s experience and data, we may need to schedule short sessions so you can share the basics, including the position you want to take. This can be a 30 minute voice or video call, or even a short email exchange.
Why would I need an ebook?
Ebooks are valuable assets for converting website visitors into leads. By providing such a valuable resource to anyone who signs up to your mailing list, you become their go-to for expertise in your niche. This, in addition to the marketing content you send to your list, creates a base of loyal customers.
Do you manage our social media?
The Empathy Hub does not provide social media management services. All content created is easily shareable on your social media platforms and should form part of your digital marketing strategy. We can align with your social media manager when necessary.
How do I know if the content strategy is working?
There are a number of metrics that indicate whether the strategy is working. The most direct metrics are the organic visits to pieces of content from search engines and social media, along with the number of click-throughs from content pages to your landing page.
Do I need to credit The Empathy Hub?
Our content is all ‘ghostwritten’. As such, we neither demand nor expect credit on your website. In fact, we recommend that you list your company or an expert staff member as the author. For the same reason, we never share testimonials with the name of your company or link to samples on your website, unless you provide explicit permission.
How much does content creation cost?
The cost of content creation is unique to each client. This is because it depends on the custom strategy we design for you. Different companies need different quantities and types of content, and some niches require a lot more research than others. I keep my rates affordable, and create a strategy that suits your budget.
Consultation
Ready for content that delivers?
Schedule your free consultation and find out how The Empathy Hub can help your business.
The Empathy Hub 